I don’t know if you’ve noticed, but apparently writing isn’t what it takes to be a writer. You need platforms. You need a facebook and a twitter and a blog and you have to pretend to like people now. Which is unfortunate because half the reason I love writing is I don’t have to talk to anyone else all damn day if I don’t want to. You can be a recluse and no one will fault you for it. But not any more. You need a following before you publish (You all are my following by the way, small though it may be, and I love you for it). Writers are part of the celebrity culture, especially considering half the books published are written by “celebrities” who I know next to nothing about. I haven’t had cable for a long time now. I missed the reality TV bus. Covers of magazines confuse me. (Wait, is her legal name J-wow?) One nice thing to come out of these blurring lines though are book trailers.
For those of you who don’t waste your mind away watching pointless internet video after pointless internet video, a book trailer is exacty what it sounds like: an ad for a book. Though they’ve been around for almost ten years (if Wikipedia is to be trusted), I never really noticed them until a few years ago. It makes sense as a natural progression of the increasingly digital world, but it never occurred to me until I saw the first one and thought, “Duh.”
Turns out this is a cost that many publishers aren’t interested in covering unless the book is a sure thing at which point do we really need a trailer? Author Myrlin A. Hermes guest blogged about how to make your own trailer to combat that very issue. Could be nice for a few of you who are self-published (which I’d definitely help you with).
A few trailers that have stuck in my brain…
A hilarious author-centric video that has nothing to do with the book (but has lots of cameos, including James Franco):
A FANTASTIC clip in general which won the “What are we doing to our children” Moby award:
An arty, Young Adult trailer with good music and a nice level of tease:
Feel free to share other book trailers with you find in the comments. I’m slightly obsessed at the moment.